Extreme conformations in dogs
The International Collaborative on Extreme Conformations in Dogs (ICECDogs) defines extreme conformation as:
A physical appearance that has been so significantly altered by humankind away from the ancestral natural canine appearance that affected dogs commonly suffer from poor health and welfare, with negative impacts on their quality and quantity of life.
These changes to a dog’s natural body shape can seriously affect the health of the animal. For instance bulging eyes can lead to ulcers; flat faced dogs (brachycephalic) can experience breathing issues, and excessive folds can contribute to skin conditions.
The NZVA does not advocate for banning breeds; it instead aims to educate the public to make informed decisions, and help reduce the demand for dogs bred with extreme conformations.
Reducing the negative impacts of extreme conformations
The New Zealand Veterinary Association Te Pae Kīrehe (NZVA) contributed to a position statement by ICECDogs to help owners identify healthy, natural characteristics in dog breeds.
> Position statement: Reducing the negative impacts of extreme conformations on dog health and welfare
> Infographic: Reducing the negative impacts of extreme conformations on dog health and welfare
Using images of dogs with extreme conformations in advertising
The NZVA fully supports the International Guidelines on the Use of Imagery of Dogs with Extreme Conformations in Advertising by ICECDogs.
In the past 10 years, veterinarians across the world have noticed an increase in people choosing dogs with extreme conformations that are perceived as cute or appealing. These attributes have been widely normalised on everything from social media posts and advertisements, to greeting cards and merchandise.
While certain physical attributes, such as short legs and flat faces, may be perceived by the public as desirable or funny, in reality, they can seriously impact the health and wellbeing of the animal. For instance, bulging eyes can lead to ulcers, flat faced dogs (brachycephalic) can experience serious breathing issues, and excessive folds can contribute to skin conditions.
> Infographic: International Guidelines on the Use of Imagery of Dogs with Extreme Conformations in Advertising
